Conversion testing and landing page optimization is a never ending job. It is a challenge to get the best converting webpage and we love testing different versions to see what works best.
Below is a landing page test of a software sales page with real world results. See if you can choose the winning version.
One landing page version increased 7-day free trial software downloads by 85%. The company used Visual Website Optimizer to conduct this A/B test on its product tour page. The test results reached a 97% confidence level.
The winning landing page featured an authoritative quote at the top compared with a generic ‘Features and Benefits’ description. It also showed product screenshots as large thumbnails with descriptive, hand-written notes in the margins, giving it a personal feel and a human touch.
Version A won even though its Download button was below the fold at the bottom of the page.
We might make conversion testing a weekly feature on this blog, it is very important for online success.
Read the full test results at Which Test Won.