Through extensive marketplace research, we have identified the top 10 lead generation tactics for 2012, used by marketers each and every day.
See the top 10 lead generation methods in order of effectiveness
- Search engine optimization (SEO)
- Paid search (PPC)
- Website optimization, management or design
- Email marketing
- Content marketing
- Direct mail
- Mobile marketing
- Social media
Below is the chart showing the breakdown of each method. We are quite happy to see SEO as the most effective method for generating quality leads.
This online marketing case study was prepared by our great friends at Marketing Sherpa, who are great at compiling research about the SEM industry and have a very well respected testing facility.