Web Design Cost Breakdown

All web design customers want and need to know true web development costs. Creating a custom website is not an option for all businesses, and since all businesses need an online presence the number of options to reach your desired clients and customers varies.

Factors Affecting Website Costs

  • Number of pages
  • Interactive features. If you need a system that can manage users, create custom applications, generate dynamic data
  • Amount of content – if this is provided or must be created
  • Logo design
  • Copywriting and sales oriented copy
  • Conversion optimization
  • Marketing: SEO, link building, ongoing growth marketing

The question for business owners is how much does a website cost and how much should I pay for a website?

We can use an analogy from racing: “Speed costs money, how fast do you want to go?”

This is a premium service and you get what you pay for. A website that your friend’s college kid did for $1000 will not have the same impact or lead generation potential as a site designed by a professional agency with 2 decades experience copywriting, designing for usability and programming for speed.

In general sites that have more pages, more functionality, interaction, dynamic components, multi user access, content management system and targeted landing pages will cost more than a simple 10 page brochure website.

Large Corporation Web Development

Advertising & promotion Client annual Web site campaign budget: $50,000-$110,000
E-commerce Shopping Cart: $45,000-$80,000
Search Engine Optimization: $9,000-$12,000/mo
Splash/landing/home pages (per page): $3,000-$6,000
Banners, Buttons, Photos: $2,000-$3,000

Mid Sized Corporate Website Development

Advertising & promotion Client annual Web site campaign budget: $30,000-$60,000
E-commerce Shopping Cart: $30,000-$60,000
Search Engine Optimization: $4,000-$9,000/mo
Splash/landing/home pages (per page): $2,000-$4,000
Banners, Buttons, Photos: $1,000-$3,000

Small Corporation Website Design

Advertising & promotion Client annual Web site campaign budget: $15,000-$35,000
E-commerce Shopping Cart: $15,000-$40,000
Search Engine Optimization: $1,000-$6,000/mo
Splash/landing/home pages pages (per page): $1,000-$3,000
Banners, Buttons, Photos: $500-$2,000

Small Business Web Design

Custom WordPress site, 5-12 pages:  $1500-5000
E-commerce site: 2000-8000 (Shopify or Woocommerce)

This is a large spread, and you must be wondering why small companies generally get websites done cheaper. The main reason is friction, cronyism and job security.

Friction: large corporations have a long sell process that involves making multiple presentations to multiple individuals and internal groups and it an take a long time to get specs to begin a job. Also there are more hurdles and regulations to getting work signed off and making sites live. I know that at Disney.com the web design process is glacially slow, with multiple layers of bureaucracy for each change and new feature.

Job Security: Larger companies have less room to risk on smaller, unproven design firms. It is much more likely a larger corporation will select a well known agency even if they are 50% more expensive than a smaller designer, just because of the agency’s track record. Also a corporation naturally understands multiple layers of management and may feel more comfortable working with this kind of vendor.

Cronyism: It is easier to hide costs in a large company. If the person in charge of hiring a web design firm has a friend or associate who works at a big design firm you want to give them the business even if it costs your firm more, because it could pay off for this person in the future.

This selection decision may not be in the best interest of the corporation, only the selection committee.

We are proud of our upfront pricing structure and will give you a detailed proposal for a new website project.  You will be dealing directly with me, the owner during the entire process, and there will be clear communication throughout the process as we reach each milestone.  See how fun creating a new website can be with a skilled team that loves what they do.

The ways you can reach your target audiences online

  • Website
  • Paid Advertising
  • Social Media
  • Email marketing
  • Direct Messages
  • Text Messages
  • Video

A website is one way to reach your target audience online, and is one that you have the most control over.

Social networks can disappear, advertising is temporary and email only works if you have a good list.

A website will be your home online forever, you have full control of the content and can create your own valuable interactivity.

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47 Responses

  1. Hi,
    Thank you for sharing these list of factors affecting website costs. In order to save your business webdesign cost, it is very important for the organization to produce their own content for their website. As i am doing it for many years for my website here: https://www.propertyxpo.com/atskocoon/ and if you are not an expert in writing content you can get training from the agency in advance and plan plenty of time for editing and revisions.

  2. Thank you for this article! This is really very informative for us. I agree with you totally. It gives some true and insightful information on web design cost. Keep sharing such informative articles in the future, will be appreciated. A great blog to share!!

  3. Thanks for sharing this great post. It will definitely help web designers in their journey. I hope you will continue to share this type of valuable and informative content.

  4. La importancia de invertir en crear una pĆ”gina web reside en que esta es comunicaciĆ³n en estado puro. Una buena pĆ”gina debe crear una importante diferencia en el usuario.

  5. Hi,
    Thank you for sharing these list of factors affecting website costs. In order to save your business webdesign cost, it is very important for the organization to produce their own content for their website. As i am doing it for many years for my website here: https://www.techmagnate.com/website-designing-development.html and if you are not an expert in writing content you can get training from the agency in advance and plan plenty of time for editing and revisions.

  6. Thanks for this amazing article it would help the beginners who are in the field of Web Designing. I am also a Web Designer at AnaxDesigns which is a website that provides all the web design services and has all the web design solutions is a web design and development agency.

  7. To start with You got an awesome blog. I will be keen on more comparative points. I see you got extremely exceptionally valuable themes, I will be continually checking your blog much appreciated.

  8. I was very pleased to find this SEO instruction site. I wanted to tell you that it helped me negotiate the cost for a new website. With regards, Kizzy.

  9. Getting my to comment is often tough, but that site listed in the examples was too expensive. Users should expect to pay around 150 per page.

  10. I like the detailed information that you have this web design blog. Keep up the superb work you do showing us the cost of creating websites. Have you ever considered using squidoo as a publishing platform?

  11. Web design software with open submit or bookmark specific content relating to items sold on amazon inside the future may possibly be closed the register. Good websites are expensive, just ask Jeff Bezos.

  12. Very true! Nice breakdown of how much websites should cost. A lot of these clicents usually didnt know how much the true value of a website is.

    Thanks,

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