Naming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business.
Good names are a key to long term success.
My favorite branding example is Google, which created the #1 most recognizable name in the world after only 6 years in existence, with zero advertising.
Compare this with the new Network Solutions service offering, which is a recipe for customer confusion. NetSol is trying to make themselves cool and rename all standard services. This will not work. Renaming “domain name” to “nsWebAddress” is just a bad idea and guaranteed to fill their support line with questions.
4 Responses
I searched on google and I had a hard time located the right info for online marketing and naming new online ventures.
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A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.