Facebook has become the second most popular website in the United States, passing Yahoo with 134 million unique visitors. Yahoo has been on an aggressive cost cutting plan, reducing services and features while Facebook continues to innovate, develop and improve their site.
What is most remarkable about Facebook’s dominance is the short time span this has happened in and it’s level of user engagement. The social networking site has nearly 3x the site visitor time as the other major internet properties.
Facebook is growing faster.
Back in the late 1990’s Amazon foresaw the growth of social networks and made a large investment in the purchase of PlanetAll.com in 1998. Amazon was correct in realizing “the only address book you’ll ever need” would be a website, however they were about 8 years too early.