I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.
The unwritten reasons for the YaBing merger
- The new Yahoo CEO Carol Bartz needed to do something to justify her hefty 47mm pay package, so she signed away Yahoo’s future to secure hers.
- Microsoft has been desperate to compete with Google for nearly 10 years, and would give away nearly anything to beat them. Thanks to the unfortunate hiring of Mrs. Bartz, Microsoft got Yahoo’s hard earned online traffic and respect at a very low valuation.
- Google has been dominating the web for the past decade, and the only real way to challenge them is for the second place participants to join forces. Competition is almost always a good thing, and I really look forward to seeing how google responds to some healthy competition.
Below is a random search for links on YSE
Another great open feature bites the dust; RIP Yahoo Site Explorer.