Amazon.com Cancels Advertising, Reaps Rewards

What would happen if your ecommerce shop cancelled all advertising and offered customer free shipping instead? You may be petrified at the thought of stopping all pay per click ads, online banner ads and targeted ads but there may be better ways to virally create business and fortify your sales.

Offering customers something special can create a viral word of mouth campaign that will ensure unprecedented exposure and create a truly unique selling proposition.

Read more about Jeff Bezos’ genius strategy of giving away 600million in free shipping to its 72 million customers.

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