Category: Search Engine Marketing

Go Get Google Ad Manager

Google just released Ad Manager, their custom ad serving tool. This slick program allows you to serve different ads on your site through one interface. So for example if you have sold targeted ads for

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PPC Top Spot Bidding

Advertisers using PPC search services think their ads must be in the top position in order to make the most money, but this is a novice point of view. The ad in the first position

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Shopping.com is a PIA

I have to admit i have not seen any ROI from Shopping.com. Some merchants may have great success with this pay per click shopping engine, but I’m leery of using this service. There is very

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Kontera Contextual Advertising Blunders

Kontera is a contextual advertising product that transforms text into ad links. Using the Kontera javascript will produce relevant text links that generate pay per click revenue. Sometimes the ads are well targeted, and sometimes

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Are Newspapers Dead Yet?

Many people have been predicting the death of newspapers since the early 1990’s, and the major print media publications are really feeling the web drain their core business. Local Web sites continue to ride a

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