To the surprise of no one in the affiliate marketing industry, the Google Adsense Referrers program officially enters the deadpool. This service will be reborn as the Google Affiliate Network using the property Google acquired from the DoubleClick.com deal in March 2008 for $3.1 Billion.
Google now is a serious player in the affiliate ad space and it will be fun to see if they integrate this into other properties such as adsense and youtube.
Transcript from the Google Adsense team
Thank you for participating in the AdSense Referrals program.
We’re writing to let you know that we will be retiring the AdSense
Referrals program during the last week of August. We appreciate
your patience during this transition and here are some alternative
options to consider:
* Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions. For
further details, please visit:
* AdSense for content ads: If you have less than three AdSense
for content ad units on a page, you may wish to replace the
referral ad units with standard AFC ad units.
If you currently use referral ads, either to promote Google
products or offerings from AdWords advertisers, AdSense Referrals
code will no longer display ads beginning the last week of August.
We encourage you to take the following steps before the product is
* Remove the referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so you can continue to effectively monetize your
* Run and save all referrals reports on your desktop: Create
and save all reports related to the referrals program on your
desktop, so you continue to have access to your valuable campaign
Why is this happening?
We’re constantly looking for ways to improve AdSense by developing
and supporting features which drive the best monetization results
for our publishers. Sometimes, this requires retiring existing
features so we can focus our efforts on the ones that will be most
effective in the long term. For this reason, we will be retiring
the AdSense Referrals program. If you have any additional
questions, please visit our Help Center:
The Google AdSense Team
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