Every time you do a Google search, each ad spot is auctioned in real time. This is an amazing amount of calculations: up to 11 ad spots are auctioned off simultaneously, just in time to
I recently received an interesting unsolicited email looking to purchase used Google Adwords accounts. This individual is hoping that users with trusted PPC accounts will let him buy a good Quality Score and receive lower
Pay per click management and PPC bidding is most effective when the process is automated. The goal is to have the most relevant ad appear for each keyword search. It is impractical to create a
Pay Per Click management is a unique art and can drastically change your business. Hiring an search engine marketing expert who can dial in PPC campaigns is an unfair advantage. The tenets of PPC success:
Bad news for the pay per click industry – all those clicks you’re getting may be worthess. Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics – Starcom, Tacoda and comScore’s “Natural Born Clickers” findings
