Aug 15
E-Commerce Website Secrets That Increase Conversions
Conversion Rate Optimization, Online Business, Search Engine Marketing Add commentsEstimated reading time: 0 minutes, 42 seconds
Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:
- Design – using creatives and images to build trust
- Buying Elements – make it easy to buy from you, remove purchasing obstacles
- Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
- Pricing – using a free trial to bring you in, free shipping, upsells
- Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
- Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites
This fantastic ecommerce examination infographic was created by vouchercodes using visual.ly
August 30th, 2011 at 5:18 am
These points mentioned above are really great!
I would want to add another point, each image of the product must have 4-5 describing the products. A customer must know as to why? he should buy your product & the new things that your product offers that your competitors don’t.
September 24th, 2011 at 2:28 pm
Enfin un bon article sur ce sujet,j e suis un geek blogger et j’ai parfois du mal a trouver des articles qui changent.
October 6th, 2011 at 6:12 am
I prefer to take breaks throughout my site to allow people the option to browse before they buy. Our link strategy so far is a dud.
October 27th, 2011 at 5:58 pm
Wonderful element to show how online selling works. I have a new adsense site and am pushing it hard.
November 22nd, 2011 at 5:38 pm
I’ve got the idea alright of how you need a niche market, a product within that market and traffic to get to your website to sell that product but we need to know – Should I pay for SEO mentoring to create my e-commerce website because I seem too overwhelmed by it all? It is so hard to operate an online webstore.
February 15th, 2012 at 11:08 pm
There is an issue together with the site that uses magento to sell products, this is a slow platform.
February 24th, 2012 at 4:57 am
what e-commerce theme are you currently working with that provides the best SEO benefit?
March 30th, 2012 at 5:03 am
Good way of telling how to find ecommerce sites that excel.
April 17th, 2012 at 5:31 am
A powerful way to increase e-commerce sales is to optimize individual pages. I had just given this to a colleague who was doing an seo analysis on creating linkable product pages.
May 17th, 2012 at 5:39 pm
The original version of our ecommerce site for sunglasses were designed specifically to provide maximum search engine rankings, but we found that this degraded the user experience. All early versions of our site were nightmares to actually use, which did not help sales.
June 21st, 2012 at 4:57 am
this is interesting to know how to optimize individual ecommerce pages but we are getting killed by amazon.com.
April 15th, 2013 at 8:22 am
i just found my shop website on bing and
i keep posting something new to attract more shoppers through SEO.