Good Old Forums Tops For Inc. 500 Social Media Success

Search Engine Marketing, Search Engine Optimization Add comments
Estimated reading time: 0 minutes, 46 seconds

Inc 500  Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.

The social media platform that outperformed all others was old school forums and message boards. Yes simply having the ability to post questions and answers to a healthy and active community of like minded users makes the most satisfied customers. It’s nice to see that the internet of 1980 is still just as effective at connecting people as ever.

social media success chart

Blogging moved up to a 86% success rate but engagement seems to be peaking. Podcasting dropped precipitously from last year as video takes over.

Social media data published by eMarketer.

Tags: ,

25 Responses to “Good Old Forums Tops For Inc. 500 Social Media Success”

  1. Paul Brown Says:

    Do you have a good statistics report that can measure social media success on forums and Q&A sites?

  2. Matt Says:

    I’m with Paul. But I agree, forums provide like-minded people a chance to connect and get quick answers. In a lot of ways, easier than Facebook and Twitter which are getting overly congested.

  3. Advicegraphics Says:

    Survey of Inc. 500 companies is a good point for using forums and communities. How about small business owners – I think the marketing picture will be different.

  4. marco kunkel Says:

    We are direct SEO providers of Fresh Content and forum development. We see fortune 500 companies expanding into social media and offering Q&A on their sites.

  5. greg Says:

    Wow I can’t believe good old forums are still tops with users.

  6. Rimi Says:

    We specialize delivering expert search engine marketing and customized social media solution. SEO Greeks are able to setup a tailored social media strategy that can help you engage with your customers on a personal level while increasing your site traffic and sales revenue through Facebook, Twitter, LinkedIn and many more.

    We are trying to learn as much as possible about building traffic online.

  7. John Says:

    Very surprised that forums are the largest social media tool.

  8. Tom Buzz Says:

    What is foursquare? Got to check it out and get with the new kids.

  9. US Database Says:

    Wow im very surprised as well. Cant believe that Forums are on the top. Thanks for the great tip!

  10. burak Says:

    If you’re still on the fence about forums consider this: they were the earliest form of online communities, and will outlast any current social networking fad.

  11. Sam Parco Says:

    I like the knowledge that big business is using forums to engage consumers and help their customers. They are trying to add value to their products beyond SEO and appear to be succeeding.

  12. denis.m Says:

    It’s indeed a favorable piece of knowledge to see that corporations are employing old school forums to connect with customers. I’m happy that they have shared this helpful information, it makes me want to buy more.

  13. Dakota Says:

    Just wondering what the age demographics might say?
    Which age groups are more likely to use one social media tool over another. It would better target the traffic your seeking?
    Thanks.

  14. CVOS Says:

    @dakota Great point, I suspect older folks would be more comfortable with online forums where you share less personal information by default.

  15. Michael Axeman Says:

    Social media has always been with us, it just happens that facebook has the best user interface.

  16. Ryan Says:

    Wow! I guess forums are a great way to have users interact, but who would have thought that they would still be such a viable form of traffic?

  17. Skinny Hardgainer Says:

    Really enjoyed this blog post, can you make it so I get an alert email whenever you publish a new post?

  18. Sumption Says:

    Thanks for your posting about forum posts and real social networking – this still works for SEO.

  19. Gabriel Cole Says:

    Really educative thanks, I believe your trusty audience may perhaps want a whole lot more writing such as this continue the excellent work.

  20. Evelyne Steggeman Says:

    Highly beneficial guide to creating social websites, we appreciate it. It is my opinion your current audience may very well want even more ways to share content with their friends.

  21. Vito Eske Says:

    I appreciated checking out the info on forum marketing on this internet-site, we will be creating personas for them.

  22. Jeremy Stongfield Says:

    Have you heard about Google authorship feature? What do you think about it?

  23. CVOS Says:

    @jeremy Google is being super sneaky here by changing the rel=author to require a google+ account. I am sure this will be exploited for ranking purposes by enterprising SEO’s.

  24. Denver Swope Says:

    Grateful for this written content material, our old school forums are still making thousands in adsense revenue.

  25. Bruna Livernoche Says:

    I support the concept of using the howitzer method to politely infiltrate forums and gain peoples trust while providing free content.