Landing Page Optimization Tips To Guarantee Your Success

Conversion Rate Optimization, Search Engine Marketing Add comments
Estimated reading time: 1 minute, 31 seconds

tunnel-light.jpg The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.

Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.

Your landing page, or squeeze page is useless if the visitor can’t immediately find what they are looking for, and take appropriate action. The page needs to be scannable, use visual elements and be well organized.

There are several essential elements that make up a successful and effective landing page and increase your conversion rate.

Simplicity

The visitor must be able to understand the content of the page in less than 10 seconds, preferably 5. The longer s/he must try to comprehend your offer, the less likely they are to complete it. Your landing/squeeze page needs to be appealing to your visitors without distracting them from the goal.

Legibility

The text should be easy to read and the correct size for your audience. Text should be broken up and use lists. Some people prefer long sales pages, others prefer graphics and minimal text. Test this on your products to see which one works best for you.

Contrast

Create high contrast between background and text because to increase legibility, but be mindful of flashy backgrounds. A landing page is not a banner ad. It is a focused message encapsulated in a single page.

Links

Most landing pages have no navigation, and no extraneous links on the page. This gives the visitor only 2 options: complete your action or click the back button. You have a 50% chance of success.

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17 Responses to “Landing Page Optimization Tips To Guarantee Your Success”

  1. uberVU - social comments Says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by cvos: Landing page optimization tips – show visitors the light at the end of the tunnel http://netpaths.net/blog/?p=1069

  2. Tony Nguyen Says:

    More details about landing pages and PPC optimization would be good.

  3. Ebonie Moore Says:

    Quality content is the key to SEO, visual presentation is the key to landing pages. You deserve to be ranking even higher in the search engines with conversion oriented content.

  4. Carolyn R. Sheldon Says:

    it looks like landing pages are the new SEO and the better you are at analytical tasks the better your pages will perform.

  5. Hannah Says:

    A lot people give the landing page creation responsibility to qualified writers because they lack the skill to write a respectable article about this topic. Use plagiarism detection to ensure the LPO process is unique.

  6. Fuzz Aldrin Says:

    LPO is the next SEO. Those of you who can’t convert won’t be relevant.

  7. katy davision Says:

    Landing pages: can’t live with them, can’t live without them. They help conversions, but create an unwelcoming user experience.

  8. COLLIN Hilton Says:

    What is a landing page? Can anyone provide me a good sales page plugin that will work in wordpress?

  9. Wilson Says:

    Conversion rate optimization provides very insightful data for your business. It provides your development team with ideas to make your website better and more profitable.

  10. Fletcher Sumiz Says:

    I’m sure I’m not in the minority by any means, but I do intend to improve my landing page conversion rate. I don’t want my conversion pages to get lost in the shuffle, and fear increasing PPC rates.

  11. Serena P Says:

    I have a lead generation question for the community. Most lead providers get their leads from online quote requests and then they resell them 4 or 5 times. I’ve been burned like this a few times already from rehashed leads. So my question is, has anyone used telemarketing to generate insurance leads? I’ve heard good and bad things so if anyone has any feedback please let me know your thoughts before I spend even more money testing things out.

  12. Phil Jacobson Says:

    I am always searching online for articles that can help me improve conversions and sales, as my sites do poorly. Thank you

  13. Telemarketing Leads Says:

    The Ten Commandments Of Employment are similar to creating websites that sell. You must convert prospects on the phone or online

    The 10 steps of converting users and simplifying office life

    • If it rings, put it on hold.
    • If it clunks, call the repairman.
    • If it whistles, ignore it.
    • If it’s a friend, stop work and chat.
    • If it’s the boss, look busy.
    • If it talks, take notes.
    • If it’s handwritten, type it.
    • if it’s typed, copy it.
    • If it’s copied, file it.
    • If it’s Friday, forget it!

    Work is too serious joke a little!

  14. poddmarketing Says:

    A landing page is “supposed” to contain more vital information about what the site is/what the product is than any other page on the website. Hence, search engines give a decent weight to them.

  15. franken Says:

    I preserve listening to the SEO information converse about getting free traffic on targeted landing pages.

  16. Matt Interspire Says:

    Thanks for the great landing page conversion tips! Its more helpful than plain SEO.

  17. Peter Says:

    Such a great way to make more sales, we like big red buttons to bring in people.

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