Landing Page Optimization Tips To Guarantee Your Success
Conversion Rate Optimization, Search Engine Marketing Add comments
The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.
Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.
Your landing page, or squeeze page is useless if the visitor can’t immediately find what they are looking for, and take appropriate action. The page needs to be scannable, use visual elements and be well organized.
There are several essential elements that make up a successful and effective landing page and increase your conversion rate.
Simplicity
The visitor must be able to understand the content of the page in less than 10 seconds, preferably 5. The longer s/he must try to comprehend your offer, the less likely they are to complete it. Your landing/squeeze page needs to be appealing to your visitors without distracting them from the goal.
Legibility
The text should be easy to read and the correct size for your audience. Text should be broken up and use lists. Some people prefer long sales pages, others prefer graphics and minimal text. Test this on your products to see which one works best for you.
Contrast
Create high contrast between background and text because to increase legibility, but be mindful of flashy backgrounds. A landing page is not a banner ad. It is a focused message encapsulated in a single page.
Links
Most landing pages have no navigation, and no extraneous links on the page. This gives the visitor only 2 options: complete your action or click the back button. You have a 50% chance of success.
Related posts:
- Anatomy Of A Landing Page and Infographic Showing Correct Landing Page Optimization
- Landing Page Optimization – What You Need to Know
- Landing Page Optimization
- Landing Page Optimization Book
January 29th, 2010 at 5:58 pm
Social comments and analytics for this post…
This post was mentioned on Twitter by cvos: Landing page optimization tips – show visitors the light at the end of the tunnel http://netpaths.net/blog/?p=1069...
January 29th, 2010 at 9:09 pm
More details about landing pages and PPC optimization would be good.
January 31st, 2010 at 9:59 am
Quality content is the key to SEO, visual presentation is the key to landing pages. You deserve to be ranking even higher in the search engines with conversion oriented content.
January 31st, 2010 at 10:35 am
it looks like landing pages are the new SEO and the better you are at analytical tasks the better your pages will perform.
February 9th, 2010 at 8:43 pm
A lot people give the landing page creation responsibility to qualified writers because they lack the skill to write a respectable article about this topic. Use plagiarism detection to ensure the LPO process is unique.
February 27th, 2010 at 8:45 am
LPO is the next SEO. Those of you who can’t convert won’t be relevant.
March 9th, 2010 at 5:30 am
Landing pages: can’t live with them, can’t live without them. They help conversions, but create an unwelcoming user experience.
March 9th, 2010 at 8:54 pm
What is a landing page? Can anyone provide me a good sales page plugin that will work in wordpress?
March 16th, 2010 at 10:13 am
Conversion rate optimization provides very insightful data for your business. It provides your development team with ideas to make your website better and more profitable.
March 20th, 2010 at 4:47 am
I’m sure I’m not in the minority by any means, but I do intend to improve my landing page conversion rate. I don’t want my conversion pages to get lost in the shuffle, and fear increasing PPC rates.
March 22nd, 2010 at 1:58 pm
I have a lead generation question for the community. Most lead providers get their leads from online quote requests and then they resell them 4 or 5 times. I’ve been burned like this a few times already from rehashed leads. So my question is, has anyone used telemarketing to generate insurance leads? I’ve heard good and bad things so if anyone has any feedback please let me know your thoughts before I spend even more money testing things out.
March 24th, 2010 at 6:31 am
I am always searching online for articles that can help me improve conversions and sales, as my sites do poorly. Thank you
March 27th, 2010 at 3:26 am
The Ten Commandments Of Employment are similar to creating websites that sell. You must convert prospects on the phone or online
The 10 steps of converting users and simplifying office life
Work is too serious joke a little!
May 18th, 2010 at 3:30 am
A landing page is “supposed” to contain more vital information about what the site is/what the product is than any other page on the website. Hence, search engines give a decent weight to them.
December 6th, 2010 at 8:50 am
I preserve listening to the SEO information converse about getting free traffic on targeted landing pages.
February 2nd, 2011 at 6:20 pm
Thanks for the great landing page conversion tips! Its more helpful than plain SEO.
September 22nd, 2011 at 7:05 pm
Such a great way to make more sales, we like big red buttons to bring in people.