Twenty-first century business relies very heavily on the internet. In fact, it’s no stretch to say that businesses run mostly on the internet. It is therefore appropriate to attract clients and customers online. The best way to do that now is by utilizing social media. As Twitter is one of the most powerful social media sites, here are 5 excellent tips to get you going there.
1. Know Your Demographic
Who are you trying to reach? It helps to know your ideal customer as specifically as possible; that way, you know where best to reach them. There are all sorts of groups and communities on Twitter focused on almost every conceivable subject. Find the groups most related to your business, and then you can know where to focus. Also, don’t fail to utilize the various tools on the internet. Several social media tools and sites like it will not only help you to find your demographic, but they will help you to post relevant content that will be interesting to these people.
2. Add Value
Don’t just advertise your products or services. That’s called spamming, and in the end, it greatly hurts your business. Instead, the best thing you can do for yourself is to contribute meaningful comments and responses to the conversations you’ll find on Twitter. You’ll demonstrate expertise in your area, and you’ll earn the respect of your demographic by being a positive influence in the community.
3. Provide Your Own Good Content
Beyond simply responding to the posts of others, you can make ones of your own. However, you must be very particular about what you choose to post. Typically, the rule to follow here as well is “add value.” Make sure that your post’s content can contribute something to the person reading it, be it knowledge, advice, or simply entertainment. You’re also going to want to make sure that your content relates to your business somehow.
4. Utilize Peak Times
Activity on Twitter, and on social media sites like it, always increases around certain parts of the day. Basically, most people are on at certain times of the day. You don’t want to promote yourself when no one is listening; you want to do it when every one is around. It is important to note that Twitter’s peak time is between the hours of 11 am and 3 pm.
5. Utilize Analytics
The term “analytics” refers to the study, analysis, and graphing of your social media site’s activity. Your analytic work tells you, for instance, what sort of content of yours gets the most responses. It shows you in graph form your page’s visiting traffic. This is strong information to use for designing your marketing campaign.
