Write Title Tags for SEO and Conversions with Optimized Page Titles

Writing good title tags is an art that SEO’s perfect over time.

Expert title tag writers can charge premium rates for their service and are in high demand.

Merely having perfect title tags on a site can mean the difference between position 1 and position 51.

Its best to write in complete sentences or phrases. It must be readable text that a human would easily be able to understand. Use a subject + object + verb style.

Place the most important words at the beginning, since people read from left to right.

The page title does not need to be a complete sentence and should have minimal punctuation and no period.

Clearly state your topic and use words a user can understand. As an example, if you’re a scientist talking about “paleoclimates in the pleistocene epoch”, use more common terms such as “past global climate change”.

A good way to write a compelling title is to think of Jeopardy, and provide the question to an answer.

The answer and explanation is the body content of the page, and the title tag needs to be the welcome message that introduces the topic and leads a user/spider into the content.

Keep your titles short. As Strunk & White would demand, brevity is rewarded. Omit needless words and grammar articles. Search engines ignore these anyway: a, the, and, with, at.

uses of the title:

1. branding in search engine results pages
2. bookmarking
3. intra site navigation

1 – you want your site to show up and be clicked. google displays (as of this writing) 70 characters of a title, and all characters beyond 70 are cut off. Yahoo displays 60 characters.

A good way to write titles is:

* Home Page: Brand/Site Name – Keyword Description
* Inner Pages: Specific Keyword Description & Page Name – Brand/Site Name

2 – If a user uses delicious.com or bookmarks your site you want your name to be first. So it would be better to have the title be:

Brand Name – Find all Brand Products Here

than:

Keyword Phrase 1, Keyword Phrase 2, Keyword Phrase 3 Brand name. Your Brand name would get lost.

3 – For people that read title elements and page headings, its good to keep them in synch. So your title tag should be a reworded version of your page tag.

A good way to write an effective optimized title tag is to answer a question. Think as if you were on Jeopardy and you were trying to write a title that Alex Trabeck would like. If you can use this tactic while including your main keyword in the title, the page will have a good chance for search engine optimization success.

If you would like a assistance with your title tags, please contact us for a free review and we

The more words you use, the more the keywords will be diluted. Titles above 60 characters are cutoff in Search Engine Results Pages, and merely clutter the browser window chrome.

You have 3 audiences: human users, search engines, and social sites such as digg.com. I do not recommend page cloaking to present different title tags to each group. Instead take a balanced approach and write something you would want to click on yourself. If you can see your title being interesting and relevant in 10 years, it’s likely a winner.