E-Commerce Transactions: What People Really Buy Online

What are people really buying online? Which websites get the most transactions? More business happens on the web than you may realize. The categories are separated into clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores, but the gap is closing quickly.

The categories with the highest online buying percentage. These retail segments had higher online purchased in aggregate dollars than from brick and mortar stores. Percentages show e-commerce sales as a percent of total sales.

percentage-online sales vs brick and mortar

Majority of Purchases Online

electronics 74.1%
music & videos 74%
office supplies 67.8%
clothing 65.9%
furniture 65.8%
non merchandise recipts 65.5%
toys & games 61.4%
books and magazine 61%
sporting goods 58.2%
food, beer & wine 57.9%

The categories with the lowest online buying percentage, it is odd that more people prefer to buy computers in store and go to pharmacies in person. These segments were online pioneers with Dell and Drugstore.com the early leaders

Majority of Purchases Offline

Computer hardware / software 48.1%
Health & drug aids 8.8%

Data Source: U.S. Census Bureau
Chart Source: http://28.media.tumblr.com/tumblr_kypmk0owX21qz94q6o1_400.png

FREE PDF DOWNLOAD

27 Little-known Tips to GET TRAFFIC to your Website

Related Posts

16 Responses

  1. I enjoy working on ecommerce sites because of the labor of love making a successful online business.

  2. I really like the idea that e-commerce can be a profitable niche for a service oriented website, and the search knowledge you provide will help us with crucial link building.

  3. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  4. I couldn’t believe how easy it is to sell from an ecommerce site. Truthfully it feels like forever since I’ve happened upon a digital gold mine.

  5. Please Donate By Shopping at charity sponsored websites. We follow online shopping trends and donate SEO to worthy causes selling green products.
    Thank You
    GOD BLESS YOU ALL…

  6. In reality the best way to use adwords is with focused landing pages and on topic content. $100 will only last you a few hours!

  7. Our users buying habits are changing – we see more people doing research online and then making in store purchases. I was looking for concrete e-commerce information from comscore and it seems to corroborate our non scientific evidence.

  8. I am impressed with how much people really buy online. Back in the late 90’s everyone thought local retail stores would be obsolete – they were just a few decades early.

Leave a Reply

Your email address will not be published. Required fields are marked *

100 New Ideas to Boost Conversions

Get our ultimate guide to maximizing your ad campaigns.