Google Click Percent By Position

Everyone wants a number one position in search engines, but just how valuable is the top spot in Google? Cornell University did a study on click behavior on search engine result pages showing click percentages for each of the 10 positions on a search engine results page .

The result is staggering – the difference in clicks between the #1 result and the #2 result is a bank busting four times as many clicks for the #1 website.

So you can essentially quadruple your business by moving up to number one from the second spot.

google clicks heat map

Image credit to Seoresearcher and google heat map model created by researchers at Cornell.


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