How Great Leaders Inspire Action, It’s Biological Marketing

3 circles This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers.

How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.

If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.

His main hypothesis

Ordinary marketers are working to sell things.

Extraordinary marketers are working to make a connection.

He created the Golden circle: Why, How, What

  1. What do you do
  2. How do you do it
  3. Why does your organization exist, why should anyone care

Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.

People don’t buy what you do they buy why you do it

The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.

This video showing inspired leadership can show you why people follow specific memes and buy certain products. Follow me on TED.


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8 Responses

  1. just found how we can get more exposure by being great leaders. Haven’t seen it on any other sites and we will apply this to the C executives in our firm.

  2. This is the type of business networking information that should be shared around the web, it will help be grow my company. Shame on the search engines for not positioning this post higher!

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