Most Expensive Google Ads Keywords

We compiled a list of the top 20 expensive keywords on Google and grouped them into categories based on user searches.

These are transactional keywords that are paid for with Google Ads.  These are the most valuable keywords people type in to buy goods and services.

Using data from an in-house keyword research database and Google’s Keyword Tool, we compiled the top 10,000 most used advertising keywords and organized them into main markets. These represent English language searches over the last three months.

Top 5 Keywords

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
  11. Conference Call
  12. Trading
  13. Software
  14. Recovery
  15. Transfer
  16. Gas and Electricity
  17. Rehab
  18. Treatment
  19. Cold Blood

The most expensive keywords are all finance related, with the exception of the legal profession. Google is capitalizing on people’s need for money and insurance, and making a good business out of serving PPC ads for these niches.

expensive adwords keywords

The search marketing experts that created this stunning infographic used data from Moz, Majestic SEO, Keyword Spy, Ahrefs and SEM Rush.


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12 Responses

  1. It makes more sense to run adsense ads with mini sites optimized for those keywords. That way you cash in on the high value of those keywords. Just sayin.

  2. Pretty good ideas on how to section your content to do better in Google for the most competitive niches. If you simply stumbled upon these expensive ad prospects the capital required to attain a top position would be prohibitive.

  3. what nice information you have provided about Keyword difficulty, i was already looking for how we could get our site to the top, and these are good for baseline keywords.

  4. This is not a surprise, especially since there has always been such high competition for the top three — legal and lawsuit-related keywords I would have thought to be higher.

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