Sharing Your Work Increases Exposure and Increases Your Rankings

content marketing wheel How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters.

Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.

When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.

Doing Content Wrong

  1. Find trending keywords
  2. Get low paid writers to mashup content and rewrite words
  3. Semi automated process – publications still need writers and editors like McDonalds needs cows
  4. You may find articles written by Mr. Al Gorithm
  5. Machines can’t differentiate between “time flies like an arrow” & “fruit flies like a banana” but some people can overlook this
  6. Automated baseball sports writing program exists – developed by Northwestern University. It gets the facts but not meaning of games.

Doing Content Right

  1. Create a great article
  2. Find trusted, high quality, relevant sites to share it with
    • Ezines
    • Blogs
    • Niche websites
    • Small publications
    • Industry specific websites
  3. Share with at least 5 sites and have them all link back to your website. If you only share content with 3 sites there is a chance they will outrank you for it.

Read the official Google policy on cross-site duplication:

If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

With this strategy you will never have to worry about other people stealing your content again, as you will always rank #1 for your work.


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11 Responses

  1. Thanks for these tips – yes duplicate and low quality content can spoil all of our hard work we have to work to create quality backlinks and content. We are trying to crowd source material for our tech site.

  2. You wouldn’t feel it but I’ve wasted all day trying to find people who are copying our content and using it on their websites without permission – they are killing our SEO.

  3. So you are advocating we share our best information with other websites? I favor your frame of mind towards enhancing content sharing for backlinks, but i’m not giving my hard work to someone else if there is a chance I won’t benefit from it. Thanks for putting this particular information up, but i’m not going to risk helping other websites rank for my content.

  4. I don’t really know how huge sites like Craigslist and Ebay get away with showing so much duplicate content. There are thousands of scrapers and bots that copy these sites and you’ve got the typical scammers that attempt to ruin things for for the users. Don’t misunderstand me there are benefits to syndication and republication, but does the good really outweigh the bad?

  5. Can you provide more information on effective content sharing and article syndication? the info in your post is Wicked good . I’m going to write more about your posts.

  6. It’s really driving through to a deeper understanding of effective content sharing. Linking is loving and sharing is caring!

  7. In terms of SEO sharing content can be tricky to get right. If you don’t manage to receive citations for your work, other websites will outrank you for your own content.

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