Shoemoney Costs Commission Junction 100 Million

The auctionads team won the ebay developers contest in 2007 and they got to have lunch with e-bay CEO John Donahue.

During this lunch Shoemoney pointed out that the CJ affiliate system was convoluted and unnecessary, and suggested that move their program in-house. On April 1 Ebay did this, and began managing their own affiliate network that likely includes millions of members.

Commission Junction’s parent company ValueClick had been managing Ebay’s affiliate program since its inception and estimated revenue is 10 million per year. If they had a new 10 year contract, this represents 100 million in lost revenue (this is an educated guess only).

The latest press release from Commission Junction’s PR team remains upbeat after loosing their largest client:

ValueClick commemorates its tenth anniversary today, representing a decade of performance and leadership in online advertising. On behalf of ValueClick employees worldwide, I would like to take this opportunity to say a sincere “thank you” for the contribution you have made to our success.

From our humble beginning in 1998 as a cost-per-click ad network, to our position today as one of the world’s largest online marketing services companies, ValueClick has always focused on delivering cost-effective customer acquisition for advertisers and robust revenue streams for publishers. Along with our dedicated team, it has been a commitment to performance by you, our advertiser and publisher clients, that has driven the phenomenal growth and success of ValueClick.

Today ValueClick operates in all major online marketing channels and some traditional marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, agency management software and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner, and

Together we have built a strong and diverse organization designed to help propel you into the future. Thanks again for your business. We’re excited about the opportunity our relationship represents and look forward to growing with you in the years ahead.


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2 Responses

  1. A powerful share, I had simply given this onto a colleague who was doing a bit evaluation on the ebay system and how much daily money can be made from promoting used products.

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