Product launches are not new to the online industry, however they are currently one of the most popular form of promoting products by top affiliate marketers.
The framework of a product launch is prepping many affiliates who will help you mail out information during a week timespan. During this week you will unveil 3 new pieces of informative videos that provide valuable information and helpful tips while pre-selling your product. At the end of the week sequence, usually on a tuesday or thursday you will unveil a sales video with the price point and purchase instructions.
Successful product launches can generate thousands of sales and millions of dollars the first day.
The 4 main parts of a successful product launch are your audience, the offer, launch procedure and your authority.
- Audience
– Are they passionate?
– Do they give a damn? (Feedback, people emailing for more info after buying products)
– Do you know what they REALLY want? (www.surveymonkey.com) - Offer
– Right offer, is it a needed service
– Correct price point
– Proper sales copy and voice used to connect with your group. What you have, what it will do, and what you need them to do - Launch
– Right momentum and information flow
– Timing to avoid holidays and other big launches
– Give your best information during the launch sequence - Your Authority
– Do you have social proof – people think you know what you are talking about
– Does your audience trust you
– Do your contacts believe you have something they must have
If you can answer yes to all these questions, then you should have a successful launch. Let me know how your launches go, and as always I am happy to help you test pages, evaluate copy or screen videos.
9 Responses
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Last time i tried a product launch it was in the beginning now look what a successful system we have for selling time sensitive products.
Ah, so that is what a product launch is all about.
Improving your info product launch process can mean the difference between a 100k day and a 1mm day.
Your post is really wonderful and will help when we do our own product launch next year.
Very useful Post about launching info products, I like it.
Infographics seem to be a growing trend, I have found dozens of sites devoted to hosting them.
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