All web design customers want and need to know true web development costs. Creating a custom website is not an option for all businesses, and since all businesses need an online presence the number of options to reach your desired clients and customers varies.
Factors Affecting Website Costs
- Number of pages
- Interactive features. If you need a system that can manage users, create custom applications, generate dynamic data
- Amount of content – if this is provided or must be created
- Logo design
- Copywriting and sales oriented copy
- Conversion optimization
- Marketing: SEO, link building, ongoing growth marketing
The question for business owners is how much does a website cost and how much should I pay for a website?
We can use an analogy from racing: “Speed costs money, how fast do you want to go?”
This is a premium service and you get what you pay for. A website that your friend’s college kid did for $1000 will not have the same impact or lead generation potential as a site designed by a professional agency with 2 decades experience copywriting, designing for usability and programming for speed.
In general sites that have more pages, more functionality, interaction, dynamic components, multi user access, content management system and targeted landing pages will cost more than a simple 10 page brochure website.
Large Corporation Web Development
Advertising & promotion Client annual Web site campaign budget: $50,000-$110,000
E-commerce Shopping Cart: $45,000-$80,000
Search Engine Optimization: $9,000-$12,000/mo
Splash/landing/home pages (per page): $3,000-$6,000
Banners, Buttons, Photos: $2,000-$3,000
Mid Sized Corporate Website Development
Advertising & promotion Client annual Web site campaign budget: $30,000-$60,000
E-commerce Shopping Cart: $30,000-$60,000
Search Engine Optimization: $4,000-$9,000/mo
Splash/landing/home pages (per page): $2,000-$4,000
Banners, Buttons, Photos: $1,000-$3,000
Small Corporation Website Design
Advertising & promotion Client annual Web site campaign budget: $15,000-$35,000
E-commerce Shopping Cart: $15,000-$40,000
Search Engine Optimization: $1,000-$6,000/mo
Splash/landing/home pages pages (per page): $1,000-$3,000
Banners, Buttons, Photos: $500-$2,000
Small Business Web Design
Custom WordPress site, 5-12 pages: $1500-5000
E-commerce site: 2000-8000 (Shopify or Woocommerce)
This is a large spread, and you must be wondering why small companies generally get websites done cheaper. The main reason is friction, cronyism and job security.
Friction: large corporations have a long sell process that involves making multiple presentations to multiple individuals and internal groups and it an take a long time to get specs to begin a job. Also there are more hurdles and regulations to getting work signed off and making sites live. I know that at Disney.com the web design process is glacially slow, with multiple layers of bureaucracy for each change and new feature.
Job Security: Larger companies have less room to risk on smaller, unproven design firms. It is much more likely a larger corporation will select a well known agency even if they are 50% more expensive than a smaller designer, just because of the agency’s track record. Also a corporation naturally understands multiple layers of management and may feel more comfortable working with this kind of vendor.
Cronyism: It is easier to hide costs in a large company. If the person in charge of hiring a web design firm has a friend or associate who works at a big design firm you want to give them the business even if it costs your firm more, because it could pay off for this person in the future.
This selection decision may not be in the best interest of the corporation, only the selection committee.
We are proud of our upfront pricing structure and will give you a detailed proposal for a new website project. You will be dealing directly with me, the owner during the entire process, and there will be clear communication throughout the process as we reach each milestone. See how fun creating a new website can be with a skilled team that loves what they do.
The ways you can reach your target audiences online
- Paid Advertising
- Social Media
- Email marketing
- Direct Messages
- Text Messages
A website is one way to reach your target audience online, and is one that you have the most control over.
Social networks can disappear, advertising is temporary and email only works if you have a good list.
A website will be your home online forever, you have full control of the content and can create your own valuable interactivity.