All web design customers want and need to know true web development costs. Creating a custom website is not an option for all businesses, and since all businesses need an online presence the number of options to reach your desired clients and customers varies.
Factors Affecting Website Costs
- Number of pages
- Interactive features. If you need a system that can manage users, create custom applications, generate dynamic data
- Amount of content – if this is provided or must be created
- Logo design
- Copywriting and sales oriented copy
- Conversion optimization
- Marketing: SEO, link building, ongoing growth marketing
The question for business owners is how much does a website cost and how much should I pay for a website?
We can use an analogy from racing: “Speed costs money, how fast do you want to go?”
This is a premium service and you get what you pay for. A website that your friend’s college kid did for $1000 will not have the same impact or lead generation potential as a site designed by a professional agency with 2 decades experience copywriting, designing for usability and programming for speed.
In general sites that have more pages, more functionality, interaction, dynamic components, multi user access, content management system and targeted landing pages will cost more than a simple 10 page brochure website.
Large Corporation Web Development
Advertising & promotion Client annual Web site campaign budget: $50,000-$110,000
E-commerce Shopping Cart: $45,000-$80,000
Search Engine Optimization: $9,000-$12,000/mo
Splash/landing/home pages (per page): $3,000-$6,000
Banners, Buttons, Photos: $2,000-$3,000
Mid Sized Corporate Website Development
Advertising & promotion Client annual Web site campaign budget: $30,000-$60,000
E-commerce Shopping Cart: $30,000-$60,000
Search Engine Optimization: $4,000-$9,000/mo
Splash/landing/home pages (per page): $2,000-$4,000
Banners, Buttons, Photos: $1,000-$3,000
Small Corporation Website Design
Advertising & promotion Client annual Web site campaign budget: $15,000-$35,000
E-commerce Shopping Cart: $15,000-$40,000
Search Engine Optimization: $1,000-$6,000/mo
Splash/landing/home pages pages (per page): $1,000-$3,000
Banners, Buttons, Photos: $500-$2,000
Small Business Web Design
Custom WordPress site, 5-12 pages: $1500-5000
E-commerce site: 2000-8000 (Shopify or Woocommerce)
This is a large spread, and you must be wondering why small companies generally get websites done cheaper. The main reason is friction, cronyism and job security.
Friction: large corporations have a long sell process that involves making multiple presentations to multiple individuals and internal groups and it an take a long time to get specs to begin a job. Also there are more hurdles and regulations to getting work signed off and making sites live. I know that at Disney.com the web design process is glacially slow, with multiple layers of bureaucracy for each change and new feature.
Job Security: Larger companies have less room to risk on smaller, unproven design firms. It is much more likely a larger corporation will select a well known agency even if they are 50% more expensive than a smaller designer, just because of the agency’s track record. Also a corporation naturally understands multiple layers of management and may feel more comfortable working with this kind of vendor.
Cronyism: It is easier to hide costs in a large company. If the person in charge of hiring a web design firm has a friend or associate who works at a big design firm you want to give them the business even if it costs your firm more, because it could pay off for this person in the future.
This selection decision may not be in the best interest of the corporation, only the selection committee.
We are proud of our upfront pricing structure and will give you a detailed proposal for a new website project. You will be dealing directly with me, the owner during the entire process, and there will be clear communication throughout the process as we reach each milestone. See how fun creating a new website can be with a skilled team that loves what they do.
The ways you can reach your target audiences online
- Paid Advertising
- Social Media
- Email marketing
- Direct Messages
- Text Messages
A website is one way to reach your target audience online, and is one that you have the most control over.
Social networks can disappear, advertising is temporary and email only works if you have a good list.
A website will be your home online forever, you have full control of the content and can create your own valuable interactivity.
Thanks a lot for sharing!
This really helped a lot. Thanks for this breakdown.
I want a website for my business. Is there any companies available who build for even less cost.
Thanks for such a great article
Thank you for sharing these list of factors affecting website costs. In order to save your business webdesign cost, it is very important for the organization to produce their own content for their website. As i am doing it for many years for my website here: https://www.propertyxpo.com/atskocoon/ and if you are not an expert in writing content you can get training from the agency in advance and plan plenty of time for editing and revisions.
thanks for sharing this article. 🙂
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Thanks for sharing this great post. It will definitely help web designers in their journey. I hope you will continue to share this type of valuable and informative content.
Nice Informative blog. Love to see website design cost breakdown
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La importancia de invertir en crear una página web reside en que esta es comunicación en estado puro. Una buena página debe crear una importante diferencia en el usuario.
Thank you for sharing these list of factors affecting website costs. In order to save your business webdesign cost, it is very important for the organization to produce their own content for their website. As i am doing it for many years for my website here: https://www.techmagnate.com/website-designing-development.html and if you are not an expert in writing content you can get training from the agency in advance and plan plenty of time for editing and revisions.
Thanks for this amazing article it would help the beginners who are in the field of Web Designing. I am also a Web Designer at AnaxDesigns which is a website that provides all the web design services and has all the web design solutions is a web design and development agency.
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Thanks for sharing it with us.
Wow nice informative article,
you did provide the web development service ?
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These web design fees look too cheap, we are at least 25% higher.
I was very pleased to find this SEO instruction site. I wanted to tell you that it helped me negotiate the cost for a new website. With regards, Kizzy.
<3 making new websites and optimizing them, thanks for the tips.
Interesting breakdown of site budgets. Do you think this is an industry standard, or just rough estimate?
@ryan I think this is a good rough outline for new websites.
Getting my to comment is often tough, but that site listed in the examples was too expensive. Users should expect to pay around 150 per page.
Great post about the cost of designing a website! Very informative to know what we should be paying. I think we overpaid 🙁
Auto-Post your design cost breakdown so we can examine all the parts of creating a new e-commerce website.
I really love how it is easy it is to see the different costs of a website.
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Set aside time everyday to update your website, and add related photos.
this is really nice and professional breakdown of website design costs. I love it. Thanks and keep up the good work and Nice design tips!
Web design software with open submit or bookmark specific content relating to items sold on amazon inside the future may possibly be closed the register. Good websites are expensive, just ask Jeff Bezos.
Very true! Nice breakdown of how much websites should cost. A lot of these clicents usually didnt know how much the true value of a website is.
Check out web design company site ooyes.net
may be you see something interesting.