Daily Archives: February 12, 2008

Using Yahoo Answers For Social Media Marketing

Search Engine MarketingBy patrick February 12, 2008 2 Comments

The title of this post is a bit misleading – I’m not advocating overusing or abusing Yahoo! Answers. YA is a fantastic resource that is the number 2 online reference site behind Wikipedia. Yahoo claims 95 million users and 350 million questions asked. That’s a lot of answers, something that would take more than 10…

6 Percent Of Surfers Generate 50 Percent of the Clicks

Search Engine MarketingBy patrick February 12, 2008 Leave a comment

Bad news for the pay per click industry – all those clicks you’re getting may be worthess. Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics – Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns Approximately 6% of Web users…