Daily Archives: February 12, 2008

6 Percent Of Surfers Generate 50 Percent of the Clicks

Bad news for the pay per click industry – all those clicks you’re getting may be worthess. Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics – Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns Approximately 6% of Web users…