We Do Search Engine Optimization.

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Advertising on Facebook is essential as it is the number one search term, and the place where people spend the most time online.

Facebook captures over 4% of all internet time spent by people in the US.

Here are the importance of elements in your Facebook ad.

The importance of the 3 parts of a Facebook ad unit:
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Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.

Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.
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Google Bombing is a method that an SEO can use to manipulate the search engine results through link manipulation. If you have a coordinated effort of creating backlinks to a single page using specific anchor text, you can get a page to rank for nearly any keywords that you choose.

This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.

We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.

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Optimizing videos for the major search engines is not difficult, and a bit like regular SEO was back in 1999. There are still many tricks you can use to dominate positioning.

The main tools for video SEO

1. Video Sitemaps
2. Embedded Video Metadata
3. User Generated Content (reviews, citations, video responses, embeds)
4. Surrounding Text and Keywords

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New 2011 – Best of the Web is one of the few paid directories that I find worthwhile submitting to – Get 50% off with code STUFFED50.

Best of the Web is one of 3 main trusted directories along with Yahoo and Dmoz. This active 2011 BOTW promo code will save you a substantial amount of money on a cheap directory submission and will also get you into the blog directory for only $120 here only.

Having a clean link from Botw.org will give your site a boost from an authoritative site that has been online since 1994.
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This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.
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I’ve been spending a lot of time looking over websites not ranking in Google I see a mistake fairly often that is easily corrected.

Search Engines won’t rank you as well if you are missing the following pages.
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I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.

The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.
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I have been to many Search Engine Strategies conferences, and this was the first search engine optimization event I traveled to. Danny Sullivan no longer owns and runs this show, but it still has a lot of great speakers and information for SEO’s.

Go to Search Engine Strategies Chicago 2011 and save money with this 20% promotional code.

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