We Do Search Engine Optimization.

I love SEO humor and search inspired cartoons:
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The Vendor Client relationship video shows consulting satire in real world situations. Hilarious video that all consultants can relate to.

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Will Smith on life, work and making meaning: “I want to do good. I want the world to be better because I was here.”

We grew up with the sense that where we were almost didn’t matter.

He has come a long way from DJ Jazzy Jeff & Fresh Prince, and his teenage television sitcom the Fresh Prince of Bel Air.

It takes a desperate obsessive focus to perform at the highest level.
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How to you encourage more people to fill out your landing page forms?

Vast.com tested a form using a narrative format and presented input fields to people as blanks within sentences, Mad Libs style.

I haven’t done MadLibs since elementary school, but it worked: they realized an increase in conversions of 25% to 40%.

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SMCLA had an educational event showcasing Google Analytics and ways to measure website success. This is one of the easiest ways to measure online social media efforts and gauge the effectiveness of optimization efforts.

Moderator, @EricaForrette did a great job keeping things active and getting attendees questions answered.

Panelists included:

• John Shiple, CTO, Ultralive
  www.linkedin.com/in/johnshiple
• Alex Becker, Co-Founder and President, Highly Relevant
  www.linkedin.com/in/alexybecker
• Andrew Hahn, Luxury Link and Familygetaway.com
  www.linkedin.com/in/andrewhahn

Below are some notes from this informative session.

This is a great explanation of how to set up Google Analytics for your fan page on Facebook. Use an image instead of setting the standard Javascript. Create a new GA account and name it facebook. Create a custom img tag for each page you would like to track: contact form, services, products etc. Add the entire custom image html tag to the bottom of each Facebook fan page that you would like to track. Read more

Classify your links by tagging the Source as “feedburner”, the Medium as the channel in which we sent out your feed such as “feed” or “email”. read more about adsense for feeds.

The Google Conversion University provides free training materials and case studies to help setup analytics. They also explain conversion funnels and how to measure visitors as they travel through your website.

There is a great writeup of the Goo Goo over Google Analytics at the SMC LA blog.

Organized by Garick who did a great job managing the 150 people show showed up.

@techzulu provided for livestreaming this event. We had over 10,000 online viewers.

location host company Mahalo.com 902 Colorado Ave Santa Monica, CA 90401

@freshbrothers sponsored pizza – it is excellent

What are people really buying online? Which websites get the most transactions? More business happens on the web than you may realize. The categories are separated into clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores, but the gap is closing quickly.

The categories with the highest online buying percentage. These retail segments had higher online purchased in aggregate dollars than from brick and mortar stores. Percentages show e-commerce sales as a percent of total sales.
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This ad was created in December 2009 in response to the Tiger Woods allegations. It eerily mimics the superbowl ad for the Google search engine.
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Asok Lost his soul trying to improve his Google search engine ranking. He found that keyword research & placement along with inbound links are the foundation of search engine placement. The missing ingredient:

Ritual sacrifice, presumably of an intern.

Suggestions to Scott Adams to improve Dilbert search engine optimization: create a text version of your cartoon, rename the image with a more relevant filename, add a keyword rich alt tag, and consider linking the strip to a larger popup version.

Source: United Feature Syndicate, Inc.

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This must be the largest company in Ferndale, a rural town near where I went to university. The town is small enough to have less than 10 traffic lights, and depending on the wind you can smell the nearby dairy farms. It is also the headquarters of the largest semi automated press release organization in the world.

PRWeb helped customers achieve more than 77 million impressions of their news across the web in January 2010. Hopefully you will be responsible with this service and only send out relevant, informative and helpful information. Please don’t use this powerful service to spam the news indexers with unimportant info.

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Facebook has become the second most popular website in the United States, passing Yahoo with 134 million unique visitors. Yahoo has been on an aggressive cost cutting plan, reducing services and features while Facebook continues to innovate, develop and improve their site.

What is most remarkable about Facebook’s dominance is the short time span this has happened in and it’s level of user engagement. The social networking site has nearly 3x the site visitor time as the other major internet properties.

Facebook is growing faster.

Back in the late 1990’s Amazon foresaw the growth of social networks and made a large investment in the purchase of PlanetAll.com in 1998. Amazon was correct in realizing “the only address book you’ll ever need” would be a website, however they were about 8 years too early.

Read more about Facebook becoming the #2 most visited website on the internet at Network World and Compete.