This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.
Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.
Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.
Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.
Different topics get treated differently in search results.