Cookie Monster Marketing

I love this image of Cookie Monster sitting in front of a computer. Cookie Monster is a loveable, innocent figure that can do no wrong. Everyone has a vice and his is a weakness for cookies.

Cookie Monster as a figure in the popular Sesame Street children’s show is a complete success and demonstrates a generally harmless OCD disorder by gorging on sugary sweets.

This shows how you can use a simple children’s character and a funny caption to get your message across. Most web users only have a vague idea that cookies enable online tracking, but no one will forget the message to delete cookies once Cookie Monster has provided instructions.

The marketing message here is to use humor and simple concepts to present ideas, and you will always be remembered.

I love Cookie Monster.

Cookie Monster
Cookie monster drawing by Fernander

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3 Responses

  1. The research was funded with $568,000 from the CALFED Bay-Delta Authority Drinking Water Program, which is administered by the California State Water Resources Control Board, and $65,000 from the California Department of Food and Agriculture, using funds collected from dairy producers to support research and marketing. really that much?

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