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E-mail and Newsletters
Set of best practices for all forms of emailing. If you publish a marketing newsletter or send autoresponders to prospective clients you need to know how to get your message delivered and read.
The law not complying with e-mail best practices can cause your legal trouble with the CAN SPAM laws in effect Habeas - Use poetry to defeat spammers! Add this to your outgoing messages to increase their "friendliness" its free for individuals. There is a free e-mail content checker where you can copy and paste your messages to have them machine reviewed before sending. This filter uses the popular Spam Assassin email filtering rules. Stop Words The content of your e-mail newsletters is key. Too many stop words will cause the filter to block your message. Below are some common words and phrases to avoid.
Additionally, do not use excessive punctuation, strange characters or all caps. These are death blows to successful campaigns. HTML E-mail Many people prefer content rich email, but some would rather have plain text. Sending a multipart e-mail that can be read as either plain text or HTML is a best practice, but often results in a large message. The larger the message the less deliverable it will be. Try to setup each recipient in your mailing list program to receive the formatting of their choice. When in doubt, don't sent HTML. I have used Constant Contact and the starter package is 14.95/mo for up to 2,500 messages/mo. It has the most user friendly web interface of any email system I have tried. My preference is to keep email management server based. It is much more cost effective for me to have a 3rd party manage email servers and keep them off blacklists. In every study I have read, hosted email providers ALWAYS had higher deliverability than those who sent bulk email from their in house servers. |
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