Advice from James Hong on starting a $20 million dollar social website from his living room. He founded HotOrNot.com which lets users upload photos and rate other people’s photos. The killer paid feature of this social service is the ability to “meet” or connect with other users that you wish to connect with.
As soon as they launched, there were 100 competitors. The challenge was to increase PR to show they were the leaders in the photo ranking space.