patrick, Author at Netpaths

The Importance Of Online Reviews

What are Reviews and why are they important? Online reviews are an assessment of your business, whether from a customer, another outside resource, or even yourself. Reviews are such an important part of your business

Zappos Shoes Pays Employees $1000 To Quit

Zappos.com shoe seller has fanatical employees that live for customer service. They have a company manifesto to put the customer first, something rarely seen in the e-commerce world. I remember Nordstrom having fanatical service and

Pandora Founder Talks About Life in a Web Startup Business

Video interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company. He is inspirational and

No Penalty Claim For Duplicate Content

Straight from Google webmaster central, the search engineers claim that they correctly identify duplicate content and scraped text 99% of the time. The Google Search Quality Team post about the underlying concerns detailing how their

The Future of Search Engine Optimization and Search Engine Algorithms

SEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks. Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to

The True Long Term Viability of SEO

Many people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will

Great Customer Service – Quality Is Free

In the book “Zen And The Art of Motorcycle Maintenance” by Robert Pirsig a father tries to teach his son the basics of life, which also happens to coincide with the basics of business. People

Google Spreads Linking Naivety and False Link Information

Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of

25% Of Daily Keyword Searches Are Unique

The most interesting quote from search engineers was from Google’s Udi Manber who stated that 20 to 25% of the queries that Google sees in any given day are queries that they have never seen

Author: patrick

The Importance Of Online Reviews

Zappos Shoes Pays Employees $1000 To Quit

Pandora Founder Talks About Life in a Web Startup Business

No Penalty Claim For Duplicate Content

The Future of Search Engine Optimization and Search Engine Algorithms

The True Long Term Viability of SEO

Great Customer Service – Quality Is Free

Google Spreads Linking Naivety and False Link Information

25% Of Daily Keyword Searches Are Unique

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