This infographic is a cheat sheet to show you what elements of your ad should be split tested.
Using variations of text, images, buttons and links you can find out which ads produce the best conversions.
24 elements you can test on your ads and landing pages
- Professional or scripted text
- Photos or illustrations
- Color variations
- Low and high brightness and contrast
- Border or no borders
- Clear and blurry images
- Static vs animated
- Plain or sexy
- Interactive or ask a question
- Professional, stock or amateur photo
- Layout style
- Different call to action
- Image or text only
- Button or underlined link
- False border and dropshadow
- Familiar or unfamiliar UI
- Mirror image
- Change the font, style or letter case
- Different ad shapes such as a circle
- Positive or negative message
- Use a specific time period or location
- Prices or no price listed
- Trust logos and 3rd party trusted icons
If you are creating display ads or landing pages you should be trying different variations to find the best design and layout that works for your specific audience.
