I rarely link to podcasts and radio shows, but this is a particularly illuminating podcast about public relations and how to get your business and brand name mentioned in top tier publications.
Basically you need to generate relationships with editors and writers at magazines/newspapers/blogs you wish to be featured in. How do you meet these influencers? Go to events, business functions, parties and shows the writers are likely to attend.
To summarize: PRweb.com has varying degrees of success, try prleap.com instead. PRleap is cheaper and has higher signal to noise content, while prweb is spammed mercilessly. There are so many poor quality psudo press releases on prweb most writers and editors tend to ignore this as a serious source of news.
Also, help the writers do their job. If a staff writer from the New York Times contacts you with questions about a story, do some of their work for them, research the topic and let them know the results. Nothing will keep you on the top of an editors mind better than making their job easier.
Discover the importance of utilizing media kits, and press releases for better exposure with Chris Winfield from 10e20.
Listen to shoemoney talk with chris winfield about successful PR:
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Super bonus: get free press release submissions on the largest news distribution network online.
9 Responses
This post should be titled “How to succeed in PR without really trying”. Online PR is such a joke at the moment, I don’t know why anyone bothers.
writing about yourself online seems so self serving, PR is for shills. Wait what am I writing here….
The data is uncommonly nice. I’m most a speechless tutor however compelled me to breed this juncture. implausible post.
I do agree with all the ideas you’ve presented in your post. They’re really convincing and will certainly work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.
PR is not important at all, if you have a good blog you can do PR yourself.
It is essential to publish your news in all formats, Although I wasn’t absolutely concede that this dilutes the effectiveness of your original content.
Somebody essentially help to make public wrongs right, I can’t see the future of PR.
On rare occasions I will update our PR page, but we are a closely held company.