A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.
All landing pages need these fundamentals
- Fast – Load time must be under 5 seconds
- Attention Grabbing Headline – If you spend 3 hours writing copy for your landing page, spend 2.5 hours on the headline
- Clear Call To Action – Make it easy for visitors to take the next step
- Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims
This infographic defines all the features a landing page could have, but you will want to scale it down and only apply information directly relevant to your business. Create your custom landing pages using this template as a guide to landing page optimization best practices; pick and choose your content, don’t make a landing page with 10,000 words with a 750k page size.
source: nicelandingpages.com
13 Responses
This is the accurate Anatomy Of A Landing Page and Infographic Showing Correct Landing Page Optimization blog for anyone who wants to improve visitor conversions and lower bounce rate.
Anatomy Of A Landing Page and Infographic has been a lifesaver to our adwords campaign.
great site, and an amazing way to make us understand the value of landing pages.
I think this idea of using targeted landing pages is the future of the web – this idea holds some really wonderful information for everyone doing PPC :D.
Youve got really useful details of how to optimize a homepage and make it a high performing landing page. I’m a new and ur wisdom is very useful to my sites.
Using this landing page tactic, we have increased conversions 10% in the past week – thanks for the awesome tips!
Bold Headling…Call To Action…And, most importantly, Use Video! That’s the best tip we have.
We have a lot of people using our online landing page software. Feedback from our customers confirms what we already knew: Video works.
very useful information. I must say, our landing pages have not made visitors to convert into sales, we need serious LPO.
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this was extremely one formidable infographic, now I need to redesign my homepage.
My first landing page I ever made said..Click ebook..it wasn’t good at all but I did get people to enter a name and email address..my things is just to keep your page simple and to the point.
“Black Seo Guy “Signing Off”