A large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos.
This is a features versus benefits test: should you always list customer benefits and promote your service offering from their perspective?
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The page on the left, with a list of “Top 5 Briefs” in the right sidebar, got a 24% boost in lead generation form submissions. The list of popular items helped the offer connect to prospects’ specific pain-points and drove higher conversions.
In the contest between listing benefits or features on your landing page, benefits wins again.
This and many more tests can be found in whichtestwon.com
One Response
That’s incredible! A 24% increase in sales is amazing, for only adding such a small element to the landing page.