How to you encourage more people to fill out your landing page forms?
Vast.com tested a form using a narrative format and presented input fields to people as blanks within sentences, Mad Libs style.
I haven’t done MadLibs since elementary school, but it worked: they realized an increase in conversions of 25% to 40%.
This is the most innovate conversion rate optimization I have seen in a long time, and you should use it before it becomes widespread, commonplace and ignored. Back in the 1990’s banner click rates were high before the novelty of flashing graphics on a webpage wore off.
Squeeze page image via Luke Wroblewski and QuadsZilla.
5 Responses
I read some conversion posts from other blogs, also have saved your feed during the last month. What is your prediction of SEM?
I think the narrative form style you present are great. I want to know if it will work on my digital mobile app download site.
Real web entrepreneurship requires taking risks, and using Mad Libs is definitely a risk. If you can find innovative coders your startup will have a great chance at success.
I need some advice for my blog squeeze page – do madlib forms work on content sites?
I have seen consistent 20% conversion lift on other sites using narrative style landing pages.