Landing Page Optimization Test: Short Form Copy vs. Top 5 List

Conversion Rate Optimization Add comments
Estimated reading time: 0 minutes, 39 seconds

A large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos.

This is a features versus benefits test: should you always list customer benefits and promote your service offering from their perspective?

sap top 5 list   sap actionable tips

The page on the left, with a list of “Top 5 Briefs” in the right sidebar, got a 24% boost in lead generation form submissions. The list of popular items helped the offer connect to prospects’ specific pain-points and drove higher conversions.

In the contest between listing benefits or features on your landing page, benefits wins again.

This and many more tests can be found in

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One Response to “Landing Page Optimization Test: Short Form Copy vs. Top 5 List”

  1. Ryan Says:

    That’s incredible! A 24% increase in sales is amazing, for only adding such a small element to the landing page.
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