SMCLA Google Analytics Event – Tracking Social Media Campaigns
Search Engine Optimization Add comments
SMCLA had an educational event showcasing Google Analytics and ways to measure website success. This is one of the easiest ways to measure online social media efforts and gauge the effectiveness of optimization efforts.
Moderator, @EricaForrette did a great job keeping things active and getting attendees questions answered.
Panelists included:
- John Shiple, CTO, Ultralive
www.linkedin.com/in/johnshiple - Alex Becker, Co-Founder and President, Highly Relevant
www.linkedin.com/in/alexybecker - Andrew Hahn, Luxury Link and Familygetaway.com
www.linkedin.com/in/andrewhahn
Below are some notes from this informative session.
This is a great explanation of how to set up Google Analytics for your fan page on Facebook. Use an image instead of setting the standard Javascript. Create a new GA account and name it facebook. Create a custom img tag for each page you would like to track: contact form, services, products etc. Add the entire custom image html tag to the bottom of each Facebook fan page that you would like to track. Read more
Classify your links by tagging the Source as “feedburner”, the Medium as the channel in which we sent out your feed such as “feed” or “email”. read more about adsense for feeds.
The Google Conversion University provides free training materials and case studies to help setup analytics. They also explain conversion funnels and how to measure visitors as they travel through your website.
There is a great writeup of the Goo Goo over Google Analytics at the SMC LA blog.
Organized by Garick who did a great job managing the 150 people show showed up.
@techzulu provided for livestreaming this event. We had over 10,000 online viewers.
location host company Mahalo.com 902 Colorado Ave Santa Monica, CA 90401
@freshbrothers sponsored pizza – it is excellent
Related posts:
- Tips To Help You Maximize Social Media Websites
- Google Analytics on Air Delivers Stats to your desktop
- Socialize Me Social Media Connector
- Stompernet Social Media Marketing Training
March 5th, 2010 at 8:51 am
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March 5th, 2010 at 6:19 pm
This was a really quality social media meetup. I’d like to write about the next SMCLA event also – they did a bang up job with this free event.
March 24th, 2010 at 10:15 am
I’ve been looking for a while for information about the SMCLA. After visiting the online marketing group I’m really glad to say that I have a good feeling I found exactly what I was looking for.
November 19th, 2011 at 5:14 pm
I haven’t been there yet- but I’ve been hearing about it, we need to go to SEO training.