SMCLA Google Analytics Event – Tracking Social Media Campaigns

social media club LA SMCLA had an educational event showcasing Google Analytics and ways to measure website success. This is one of the easiest ways to measure online social media efforts and gauge the effectiveness of optimization efforts.

Moderator, @EricaForrette did a great job keeping things active and getting attendees questions answered.

Panelists included:

  • John Shiple, CTO, Ultralive
  • Alex Becker, Co-Founder and President, Highly Relevant
  • Andrew Hahn, Luxury Link and

Below are some notes from this informative session.

This is a great explanation of how to set up Google Analytics for your fan page on Facebook. Use an image instead of setting the standard Javascript. Create a new GA account and name it facebook. Create a custom img tag for each page you would like to track: contact form, services, products etc. Add the entire custom image html tag to the bottom of each Facebook fan page that you would like to track. Read more

Classify your links by tagging the Source as “feedburner”, the Medium as the channel in which we sent out your feed such as “feed” or “email”. read more about adsense for feeds.

The Google Conversion University provides free training materials and case studies to help setup analytics. They also explain conversion funnels and how to measure visitors as they travel through your website.

There is a great writeup of the Goo Goo over Google Analytics at the SMC LA blog.

Organized by Garick who did a great job managing the 150 people show showed up.

@techzulu provided for livestreaming this event. We had over 10,000 online viewers.

location host company 902 Colorado Ave Santa Monica, CA 90401

@freshbrothers sponsored pizza – it is excellent


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4 Responses

  1. I’ve been looking for a while for information about the SMCLA. After visiting the online marketing group I’m really glad to say that I have a good feeling I found exactly what I was looking for.

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