Blogging has become an integral part of search engine optimization and is as inextricable from good SERP’s as inbound links. It is no longer enough to have a good corporate SEO website, online marketers must engage, inspire and inform users and the most common way to do this is to communicate by blogging.
SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention. Blogs are social by definition, and you can trackback other related blogs to automatically seed your blog posts to the world.
Creating Controversy can help establish your voice and let you become a unique resource.
Becoming an authority on a single subject is good insurance against Google penalties. Google can’t afford not to list highly authoritative well read sites in its index, so large corporations like VW can get away with spamming testing the limits with no fear of being blacklisted.
Many people let fears control their actions, but most successful people are guided by intuition and instinct more than fear.
- Nobody likes a bully. – Some bloggers are worried about getting sued or offending somebody. When I got sued my name, exposure, and profits grew overnight. That is not to say you should be reckless, but illegitimate lawsuits garner media exposure and organic trust.
- Creative destruction is part of business – In a few years people will pay to give away information that I sell today. Business people are worried about defending trademarks & copyright, but as the web gets more competitive one is lucky to receive enough attention to get copied.
In a few years we will pay to give out information that is currently being charged for. Information really has no value, just like the news. Unless you know unique and sensitive information, there is little value in basic knowledge.
Read the authority on blogging for search engine optimization from Aaron Wall.
