The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive.
Below are the 5 pillars that will ensure happy users and active customers.
Pillar #1 – Know Your Audiences Desired Outcome
Internet Marketers have huge lists but make no money from that list. A true businessperson will understand their niche market and what the users want. To be successful, you need to know exactly what people desire and help them get it. If someone is looking to make more money in their web design business, you need to be able to demonstrate how a website redesign focused on conversions will help to achieve this goal.
Pillar #2 – Overcome Their Skepticism With Shock and Awe Kindness
When someone joins your list or subscribes to your blog, they do so because they want to get one step closer to their desired outcome (in this case making more money). Give them your best stuff for free and provide actionable advice with immediate access. This stage is for developing trust with people and if you give them your secret weapon and personal tricks that you have used to produce the biggest results for yourself.
Pillar #3 – Demonstrate That They Can Achieve Their Desired Outcome
You want your list and your users to know that they can do it themselves using your system. Eliminate doubt with honesty, and build ambition with real world examples. Show them other people who are having the success that they desire. Provide testimonials and proof of what has happened for those using your program that have followed the system and have succeeded. Social proof is everything. Think of why Realtors all have expensive automobiles – no one wants to work with an unsuccessful broker, and it is easier to build trust by demonstrating your success through a tangible item. Also prospective homebuyers will feel more comfortable and special when riding in a Lexus than in a Ford. A positive image matters.
Pillar #4 – Give People The Tools UPFRONT that they need to get started
Offer people 5 FREE bonuses that will get them started in getting closer to their desired outcome. What I do is offer discounts and coupons for each product. If you can provide free advertising or promo codes for valuable services such as Google Adwords this gives users more incentive to buy from you. Give them something that they can walk away with and become successful even if they don’t partner with you or buy anything from you and you will earn peoples trust and pave the way for future customers.
I am continuously giving things away on my blog and providing discount codes to search engine optimization conferences with the hope that readers will be able to learn valuable internet marketing skills to help their businesses.
Pillar #5 – Motivate People To Go Further
You want to make an offer to your list with your users best interest in mind, not yours. If you focus on solving painful problems and have created trust with your list, they will be motivated to go further with you because they see the value your provide. I routinely get people returning to this blog to see new online marketing conferences and my discounts for these events that are posted for free.
Summarizing the 5 pillars, you want to know users desired outcomes, help them overcome initial skepticism with trust and value, demonstrate they can have success using your products or services, provide the tools they need to get started and motivate them to take action and follow your path. Always reassure potential customers that you have their interests in mind and have a true goal of helping them succeed. They will buy your product and you will both be successful.