Dave Young has written a post about the value of copywriting and how creating quality content and persuading users to take a desired action. Quality is immediately apparent, regardless of your industry, and it is not possible to fool people with a low quality service. The point with the weather report is that you should…
In a ruling sure to please ignorant site owners and lazy webmasters everywhere, a Texas judge has allowed a ruling forbidding deeplinking to content. Instead of using a simple referrer redirect, the site owners spent thousands of dollars suing the website for linking directly to content. Now, these site owners will have much fewer inbound…
Many people have taken advantage of buying traffic through Google Adwords and sending it to a site full of Google Adsense ads. This is not new, and has been done in many other markets for as long as finance has existed. Arbitrage is taking advantage of price discrepancies through a market imbalance. Buy clicks for…
Netpaths does not recommend businesses start and manager their own pay per click campaigns through Google Adwords, Microsoft Adcenter or Yahoo Search Marketing. There are too many pitfalls that belie inexperienced bidders, and like a rookie at a poker table in Las Vegas, you will loose your shirt. An article in the SF Gate compares…
Excellent managers have 12 things in common. When you manage a web based business, it is easy to overlook the people aspect and only focus on online demanda. These 12 items can help predict employee and workgroup performance and should be used as a starting point for quality leaders. Managers need to be trusted leaders…
On Friday Microsoft purchased Razorfish webdesign company for 6 billion in cash. This is their largest acquisition ever, and it was done with cash not stock so this means they actually have to pay for it. I cant believe it, 6 billion dollars for a company that saw its fortunes mirror the internet craze of…
Be careful your webhosting company doesn’t block search engine spiders. Companies such as Dreamhost.com has been found guilty of blocking Googlebot for some web accounts. Dreamhost claims this is for your benefit, and recommends blocking googlebot from your site. Here is a copy of the Dreamhost.com email: This email is to inform you that a…
Facebook social network launched a branded classifieds section using technology from Oodle. This is an excellent strategic move, and saves them hundreds of thousands of dollars and lets them launch instantly. Writing your own code always takes longer and costs more. What is unclear is how much these students will engage in commerce. Everyone I…
From the “sticks and stones can break my bones and words can never hurt me” dept. Leading media executives took a combative tone against Google and internet companies, suggesting that Big Media increasingly considers new players like Google to be enemies in the forest. In a recurring theme, media owners have a complete misunderstanding of…
There is a great new Wrox book out combining my favorite language (besides French) PHP with search engine optimization. Written by Jaimie Sirovich and Cristian Darie of SEO Egghead, this book teaches search engine optimization through site architecture and page structure and gives real world usable code examples. Unlike books written by marketers, this is…
