What would a marketing genius choose? They would choose the second option, as should you.
There’s four distinct ways that you can seem like a marketing genius without increasing the amount of work you do.
Marketing Genius Method #1: Make Other People Do the Work
The best way to get more done without increasing the amount of work you’re forced to complete is by making someone else do your work for you. The best part about this is that they may be willing to do this for free.
All you need to do is give your visitors something when they do your work for you. It’s as simple as offering additional content for visitors that share your content with a plugin like Unlock to Share.
The purpose of this plugin is to incentivize visitors to do your marketing work for you. When your visitors share content on Google+, Twitter or Facebook, they receive some additional material that they wouldn’t otherwise.
Marketing Genius Method #2: Cater to What Your Potential Customers Want
Working smarter involves reducing the amount of work that you have to do. When it comes to becoming a marketing genius, this means that you have to learn how to naturally give your potential customers the content that they want to share.
The best way to do this is by paying attention to all of the metrics you have available to you. Services like Cycle allow you to monitor and see what your followers want to see in real time. When you know what your visitors are looking for, you can better provide content that matches their interests. This leads to them sharing that content with other people who may be looking for the same thing.
Marketing Genius Method #3: Automate Customer Relationship Management
The entire prospect of automating customer relationship management tasks with software seems overly complex for many businesses, which is what also pushes them away from using it. Unfortunately for them, it can provide just the boost in efficiency that can give you time to spare elsewhere.
Customer relationship management software aims to give you all the information you need at just a glance. Depending on the type of software you get, you can use this to streamline processes that would require you to be entrenched in a department to get a handle on what you need to do.
Marketing Genius Method #4: Spread Yourself Out
One of the best ways to work more efficiently is to begin multitasking. This is an especially effective strategy for social networking when you consider the number of tools developed specifically for this and the fact that most social networks have to “develop” on their own.
The best analogy for how this works is to consider how a farmer plants his crops. The maximum amount of crops he can yield is determined by the number of crops he plants. If he can successfully manage and reap those crops when they’re ready, then he’ll have a higher yield than if he had only focused on one or two plants at a time. Your marketing strategy can work the same way with the right tools.