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E-Commerce Website Secrets That Increase Conversions

Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:

Design – using creatives and images to build trust
Buying Elements – make it easy to buy from you, remove purchasing obstacles
Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
Pricing – using a free trial to bring you in, free shipping, upsells
Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites

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August 15, 2011 12 CommentsConversion Rate Optimization, Online Business, Search Engine Marketing

Evergreen Business System Review: Automated Webinar Software

This web based software program will allow you to reply a previously recorded webinar without having to create a new one, and maintain all the best parts of a live event. You can reuse old webinars as often as you like, and still maintain the uniqueness and time sensitive benefits of producing a webinar.

We have had many reviews of the Evergreen Business System and so far it is performing very well.

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August 4, 2011 5 CommentsAffiliate Marketing, Search Engine Marketing

Tips To Help You Maximize Social Media Websites

Being successful with social media sites is not difficult, if you plan ahead and fully commit to using them regularly.

Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.

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July 28, 2011 2 CommentsOnline Business, Search Engine Optimization

Tips For Getting A Job At An Internet Startup

Want to be a part of a startup, but have a skillset that isn’t exactly steeped in technical development proficiency?

Here is a guide with tips on how to score a gig with a web startup. Whether you are a recent college graduates trying to decide whether or not to go to a big firm or looking for a small hot company. There are still some priceless nuggets of wisdom for you job-seekers of any age.

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July 23, 2011 5 CommentsOnline Business

Optimizing Google Places For Better Local Rankings

Local search is where small businesses need to be, and this will help you show up in personalized and mobile search.

Quick Facts

73% of all online activity is related to local content
82% of local searchers follow up with a phone call or show up on your doorstep
66% of Americans use local search to find local businesses

If your local Google places listing doesn’t have a 100% score, you will not be included in the first 7 local businesses that Google displays for local results.

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July 2, 2011 10 CommentsSearch Engine Optimization

#1 Highest Converting Website Button

We are always looking for ways to improve website conversions and increase sales, and love testing different design elements to optimize our landing pages.

Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design.

This button is specially designed to be used on direct response style sales landing pages, and may not be suitable for a retail e-commerce shopping cart.

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June 17, 2011 17 CommentsConversion Rate Optimization, Web Development

B2B Marketing Advanced Practices Handbook Review for Marketing Sherpa

This is a review of the new 2011 B2B Marketing Advanced Practices Handbook authored by the great online ad firm Marketing Sherpa. We went through the 198 page book and found many quality nuggets of information that has helped us make 15% more from our PPC ads than we had before, just by tweaking landing pages and improving our conversion funnel.

Get the marketing book for a super deal using our coupon.

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June 16, 2011 7 CommentsReviews, Search Engine Marketing

Essential Tools For Keyword Research and Competitive Analysis

Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

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June 10, 2011 15 CommentsSearch Engine Marketing, Search Engine Optimization, Specials

Landing Page Optimization Test: Short Form Copy vs. Top 5 List

A large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos.

This is a features versus benefits test: should you always list customer benefits and promote your service offering from their perspective?

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May 17, 2011 1 CommentConversion Rate Optimization

Beating The Stuffing Out Of Domain Names

Should you use keyword stuffed domains or hyphenated domains? Is this the magic elixir that has eluded you in cracking a top 10 Google ranking? Did you already purchase a 10 keyword domain name based on the advice of a domain name representative who wanted to sell you more names? Here’s the bad news: It’s…

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May 11, 2011 9 CommentsDomain Names