Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps: Design – using creatives and images to build trust Buying Elements – make it easy to buy from you, remove purchasing obstacles Social Proof –…
DetailsThis web based software program will allow you to reply a previously recorded webinar without having to create a new one, and maintain all the best parts of a live event. You can reuse old webinars as often as you like, and still maintain the uniqueness and time sensitive benefits of producing a webinar. We…
DetailsBeing successful with social media sites is not difficult, if you plan ahead and fully commit to using them regularly. Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.
DetailsWant to be a part of a startup, but have a skillset that isn’t exactly steeped in technical development proficiency? Here is a guide with tips on how to score a gig with a web startup. Whether you are a recent college graduates trying to decide whether or not to go to a big firm…
DetailsLocal search is where small businesses need to be, and this will help you show up in personalized and mobile search. Quick Facts 73% of all online activity is related to local content 82% of local searchers follow up with a phone call or show up on your doorstep 66% of Americans use local search…
DetailsWe are always looking for ways to improve website conversions and increase sales, and love testing different design elements to optimize our landing pages. Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design. This button is specially designed to be used on direct response style sales landing…
DetailsThis is a review of the new 2011 B2B Marketing Advanced Practices Handbook authored by the great online ad firm Marketing Sherpa. We went through the 198 page book and found many quality nuggets of information that has helped us make 15% more from our PPC ads than we had before, just by tweaking landing…
DetailsKeyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:
DetailsA large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos. This is a features versus benefits test: should you always…
DetailsShould you use keyword stuffed domains or hyphenated domains? Is this the magic elixir that has eluded you in cracking a top 10 Google ranking? Did you already purchase a 10 keyword domain name based on the advice of a domain name representative who wanted to sell you more names? Here’s the bad news: It’s…
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