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The Underlying Philosophy of Logo Design and Branding Let me ask you a question – if you see a company with a beautiful mark, how does this make you feel about that company? You don’t
This infographic is a cheat sheet to show you what elements of your ad should be split tested. Using variations of text, images, buttons and links you can find out which ads produce the best
Mark Twain’s worst nightmare has come true – anyone can read any of his books online for free, and his estate has lost all control over his works. Mark Twain, or Samuel Clemens was a
How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about
This is post on why bloggers blog, and the effectiveness of their blogs. This post is directed at the Search Engine Optimization community but can be applied to all bloggers. 1. Is this blog unique?