How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about your demographics including: Gender Age Average Income Location An Analytics Evangelist who explains how tools such as online Ad Planner…
DetailsWe don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful. Below is an email sent by a large advertising agency to an A list blogger or social…
DetailsI’ve been spending a lot of time looking over websites not ranking in Google I see a mistake fairly often that is easily corrected. When meeting in person, one of the simplest indicators of trust is “the handshake.” Historically the handshake originated as a gesture of trust indicating you did not have a weapon and…
DetailsHere is a 15 point inspection list cheat sheet for optimizing your website to get better search engine rankings. Proper on page search engine optimization starts with identifying your targeted keywords and keyword phrases through targeted keyword research. Once you have your keyword list with the phrases you want to target you can begin optimizing…
DetailsAn image says a thousand words, and while 1000 words are much better for search engine optimization, a high quality image will be invaluable to convert users and increase your website credibility. Getting high quality images will set you apart from other websites. If you don’t have a photographer on staff or don’t want to…
DetailsScammers will never cease trying to give the Search Engine Optimization industry a bad name. One of my clients received a ‘bill’ from an SEO firm called Domain Listing Services claiming annual website submission services. The charges are $185 for 5 years. How many unfortunate people have been defrauded from scams like this? Domain Listing…
DetailsGet a coupon code for Compete.com analytics, updated 2018. The free offer is Get $100 OFF your first month of Compete PRO Advanced and is valid for 2011. Compete is my favorite bulk analytics company, and I prefer the service to Alexa or Quantcast. Compete.com Coupon $100 discount coupon for any pro account click to…
DetailsThis video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers. How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to…
DetailsContent is a key piece of any search engine optimization strategy. High quality, readable content helps build your website authority and will drive more traffic to your site. There are multiple ways to generate content, some are more effective strategies than others. New Content Generation Strategy You will learn how to generate blog post content…
DetailsTimeless Tips for Writing Powerful Website Copy Follow the 3 P’s: Preview > Proof > Post. Preview your content as it will look on your site, proof the text, then post with no errors. Use compelling headings. This makes websites easy to skim and can lure the reader deeper. Immediately answer the visitor’s first question,…
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