This is post on why bloggers blog, and the effectiveness of their blogs. This post is directed at the Search Engine Optimization community but can be applied to all bloggers.
1. Is this blog unique? Does this blog provide any information that I cannot find anywhere else?
2. Is this blog original? Does it offer personal opinion instead of regurgitating or echoing views that other people share?
3. Is this blog essential? If I unsubscribed to this blog today, what would I lose out on?
I would add this: do you blog to make money or do you just love writing?
It’s interesting to note that the blogging platform is an indication of the quality of the writing. WordPress has a history of quality writers, while up to 75% of all blogspot blogs are splogs.
Ahmed goes on to say:
The hard reality is that 90% of the time, the answer is no. It’s no because there’s nothing new there. It’s no because there’s nothing useful there.
Writing evergreen content is the solution to ineffective and unused blogs. Creating articles that will be useful and relevant today and also in 10 years will give you a good base to go off of.
The Skyscraper technique will help your blogs outrank the competition. How to implement this is to write a post that is 10x better than your competitors.
Find the top article in your keyword niche and create a post that is 10 times more valuable, with better research, more images and a video. Using more content in each blog post will give you a base to get it ranked, and search engines are biased towards longer posts.