Pay Per Click management is a unique art and can drastically change your business. Hiring an search engine marketing expert who can dial in PPC campaigns is an unfair advantage. The tenets of PPC success:
Checkout the new book “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. This was written by Tim Ash from SiteTuners.com the search engine marketing firm. This book covers the strategy and
The title of this post is a bit misleading – I’m not advocating overusing or abusing Yahoo! Answers. YA is a fantastic resource that is the number 2 online reference site behind Wikipedia. Yahoo claims
Bad news for the pay per click industry – all those clicks you’re getting may be worthess. Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics – Starcom, Tacoda and comScore’s “Natural Born Clickers” findings
Adtoll looks like a very promising publisning and advertising network. Ad Toll is based in Australia and has a loyal following of international websites. They offer video ads, square buttons, Leaderboard, Skyscraper, full banner ads
Marketing Sherpa is the real deal. I have been dealing with them since 2001 when they first included me in one of their SEO publications. Their publications are used in the marketing departments of the
It is still mid January and already MSN Live search has a front runner in the category of most confusing advertisement. MSN is trying to use viral videos to promote their pay per click online
The stompernet ship has sailed, and SMARTS is now officially a launch success and closed. Social Marketing would be a timely topic and generate some serious buzz in the market and several thousand search engine
In a bid to boost it’s search features and try to reverse its fortunes Yahoo partnered with Paypal to provide payment icons in the search results. Google has been displaying their Google Checkout icon in
The future of advertising will continue to move to the web and traditional ad agencies and media gatekeepers will need to drastically change their business models to succeed. Old school ad agencies have been frantically
