Essential Tools For Keyword Research and Competitive Analysis

seo research Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

  • 60% yearly 100k+
  • 35% monthly 300k+
  • 5% weekly 1m+

The million dollar marketers measure continuously, do you think it would benefit you to do the same?

Analyzing which keywords your should be targeting will save you a lot of money and bring in free traffic. Search engine optimization only works if you focus on keywords that will bring in relevant traffic.

keyword research tools
* www.semrush.com
* http://adwords.google.com/select/KeywordToolExternal
* www.keyworddiscovery.com
* www.wordtracker.com

Researching your competitors can show you traffic you may be missing out on, content you should add to your website, what keywords to optimize for and other joint venture opportunities.

competitive analysis tools
* www.freeseoreport.com
* www.spyfu.com
* www.opensiteexplorer.com
* www.compete.com

Want to know how well your brand is doing online? These tools let you monitor all blogs and social media sites and will give you comprehensive reports on what people are saying, as well as actionable data to improve your public perception.

social media monitoring tools
* www.radian6.com
* www.socialmention.com
* www.blogpulse.com

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15 Responses

  1. I’ve recently started to research keywords, and the info you offer on this web site has helped me greatly. Thank you for all of your SEO advice.

  2. I think this is one of the most significant new developments in SEO – the ability to mine customer data for keywords.

  3. Personally, I’m surprised that only 5% are researching new marketing weekly. I’m sure the new analytics numbers reflected will convince others how important it is to research those keywords.

  4. Affiliate marketing is the way to go if you are serious about making money. I’ve been doing affiliate marketing for about 4 years now and competitor research is how I became a super affiliate.

    “Commision Crusher” Steve Iser

  5. With so much written content about link building we often miss out on research tools and ways to spy on our competition. Do you know any techniques to help reduce content from being ripped off? I’d certainly appreciate it.

  6. Do you use Twitter for competitive research? Finding out who will retweet your content is a huge advantage.

  7. Thanks for giving us a mention in your article. Listening and monitoring are key if you want to stay competitive. That’s actually a topic we’re covering all month long on our blog. Personally, I’m surprised that only 5% are researching weekly. I’m sure the numbers reflected will convince others how important it is to research those keywords.

    Best wishes,
    Trish | Community Manager at Radian6

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