Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:
- 60% yearly 100k+
- 35% monthly 300k+
- 5% weekly 1m+
The million dollar marketers measure continuously, do you think it would benefit you to do the same?
Analyzing which keywords your should be targeting will save you a lot of money and bring in free traffic. Search engine optimization only works if you focus on keywords that will bring in relevant traffic.
keyword research tools
* www.semrush.com
* http://adwords.google.com/select/KeywordToolExternal
* www.keyworddiscovery.com
* www.wordtracker.com
Researching your competitors can show you traffic you may be missing out on, content you should add to your website, what keywords to optimize for and other joint venture opportunities.
competitive analysis tools
* www.freeseoreport.com
* www.spyfu.com
* www.opensiteexplorer.com
* www.compete.com
Want to know how well your brand is doing online? These tools let you monitor all blogs and social media sites and will give you comprehensive reports on what people are saying, as well as actionable data to improve your public perception.
social media monitoring tools
* www.radian6.com
* www.socialmention.com
* www.blogpulse.com
15 Responses
I’ve recently started to research keywords, and the info you offer on this web site has helped me greatly. Thank you for all of your SEO advice.
This is the keyword research tool for anyone who desires to get serious traffic to their website.
I think this is one of the most significant new developments in SEO – the ability to mine customer data for keywords.
Keyword research is 90% of our business and we always get top rankings.
This is a terrific SEO writeup, would you be interested in doing an interview about just how you do it?
Awfully insightful many thanks, this will help us find lower cost long tail keywords.
Personally, I’m surprised that only 5% are researching new marketing weekly. I’m sure the new analytics numbers reflected will convince others how important it is to research those keywords.
Affiliate marketing is the way to go if you are serious about making money. I’ve been doing affiliate marketing for about 4 years now and competitor research is how I became a super affiliate.
“Commision Crusher” Steve Iser
the best time to make plans for future traffic growth is now, and these are the best tools to do competitive SEO research.
With so much written content about link building we often miss out on research tools and ways to spy on our competition. Do you know any techniques to help reduce content from being ripped off? I’d certainly appreciate it.
Do you use Twitter for competitive research? Finding out who will retweet your content is a huge advantage.
Such clever outline of the available tools as well as Essential Tools For Keyword Research and Competitive Analysis reporting.
Thanks for giving us a mention in your article. Listening and monitoring are key if you want to stay competitive. That’s actually a topic we’re covering all month long on our blog. Personally, I’m surprised that only 5% are researching weekly. I’m sure the numbers reflected will convince others how important it is to research those keywords.
Best wishes,
Trish | Community Manager at Radian6
Thanks Trish, feel free to drop a link to social media monitoring research from your blog.