Gift Cart Optimization Can Increase E-Commerce Sales

The fine folks at grokdotcom have created a screencast showing how you can optimize your gift registry to help users find holiday gifts. All e-commerce shopping websites should have a gift specific section, and the gift giving area should be tailored for the company’s target demographic. All the major online shopping sites have a searchable gift section, but most are cumbersome and not helpful.

The company websites are analyzed

  • Wal-Mart.com
  • Barnsandnoble.com
  • Amazon.com
  • Etsy.com
  • Target.com

Amazon.com has the best gift section of all the major online retailers.

Allow customers to gift shop using their own browsing habbits:

* By relationship
* By “most popular”
* By price
* By characteristic (i.e., type of gift)
* ASK your customers how they would like gifts sorted

Anthony Garcia created this gift shopping review video.

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