Google Shopping Trends

E-commerce website optimizers rejoice – now Google tells us what products people are shopping for! Using the Google Trends tool, we can see comparison search data for all products. Google does not give specific numbers, only an approximate range so we need to extrapolate the data using other analytics tools.

The data comes from Google Checkout, so it uses actual purchase information to generate the reports, not just keyword searches

See a comparison between the keyword search for iPod and Zune:
Ipod-Vs-Zune

The data clearly shows that the Microsoft Zune had some serious buzz during the holiday shopping season.

Go play and have fun researching retail keywords at Google Checkout trends labs.

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